The Afro-Fusion Project (TAF Project) is an infusive fashion, art, culture and communication brand established to create, promote and integrate works of African Heritage with global possibilities.
From statement-making clothes, to vibrant accessories, timeless artworks and curated Social Responsibility Programmes, The AFro-Fusion Project speaks to the motivation to stay positive and authentic in the midst of everyday grind.
JEANKARA COLLECTION
Uncover the artistic expression between African fabrics and western denim. Our hybrid shirts and pants celebrate the modern man/woman who is unashamed of their roots. Wether it's long sleeve shirts, short sleeve shirts or long and short pants, the quality and aura is the same. Turn up the Afro-Fusion way!
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TRIBAL MARKS
Casual takes centre stage when you rock our all-embracing T-shirts and T-shikis. Wether you pair them with jeans, combat pants, just plain pants or skirts, our afro-colour Tribal Mark Collections highlight your personality and everyday charm, adding that much needed pop you've always wanted.
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POPTRADS
Jump into the world where classic traditional wears collide beautifully with a smart-casual culture. We know you want to celebrate your journey and milestones. We also know you want your clothes functional while celebratory. So, we designed these collections to say "YES" to your thoughts and aspirations.
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AFRO JACKETS & AFRO HOODIES
Create your own winter. Let everyone feel the cold when you warm into our signature jackets and hoodie collections. The various designs and motifs showcase creativity that reflects your fashion intentions. Discover a network of like minds when you slip into the beauty and comfort of these striking afro collections.
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BRANDED UNIFORMS
We solve clothing problems for organisations and teams. We design and produce cool, customised, afrocentric uniforms. Our clients trust us to deliver functionally creative apparels for office wears, marketing/publicity campaigns, school reunions, team bonding activities etc. We manufacture shirts, t-shirts, jackets, hoodies, poptrads, joggers etc
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ART & CRAFT
We produce, sell, collect and re-sell African art, craft products and furniture. Our tribal paintings, contemporary African art, hand-carved/hand-made items are as storied as they are buyers' or collectors' delight. Our African Art/Craft Project encourages and supports the livelihood and wellbeing of professional and local African artists, craftsmen and furniture makers.
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SHOES & ACCESSORIES COLLECTION
Mudcloth, Ankara, Aso oke, Raffia, Leather, name the fabric! We don't just make footwears and accessories, we make statements! Our collections do not only emphasis simplicity, they appreciate an elegance only a TAF Project Collection can offer. We inovated the boundaries so so you can showcase the meticulous craftsmanship we structure into your personal style.
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Who We Are
The Afro-Fusion Project
What started as a creative experiment has today become an inspiring fashion, art, culture and publishing brand. Conceived in a room in Lagos, Nigeria by cross-cultural creator and award-winning designer, Emmanuel E-Bright, The Afro-Fusion Project is known and accepted for its simple yet vibrant statement-making ideas, designs and projects that are inspired by Africa's culture, heritage and positive western influences.
From clothes to shoes, accessories, art, craft and literature, the typical Afro-Fusion Project embodies the authenticity of a transit African culture captured in the spirit of Lagos – one of Africa’s fastest growing cities with a population of over 25 million. The Afro-Fusion Project speaks to the desire to stay informed, positive, and stylish in the midst of everyday challenges, hustle and grind. Founder and Coordinator, Emmanuel E-Bright speaks about his roots, the increasing acceptance of TAF Project in Nigeria and beyond.
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Emmanuel E-Bright.
Emmanuel E-Bright is the Founder and Co-ordinator of The Afro-Fusion Project (TAF Project) - an infusive fashion, art, culture and publishing brand established to promote and integrate works of African heritage with global possibilities. The Nigerian-born, Cross-Cultural Creator through his simple yet unique and dynamically inclusive pieces/projects, inspires and advances borderless ideals and messages that bridge cultural divides, deepen identity and promote self awareness.
He is also the mind behind Emmagination Clotheium and Uniform Us. The award-winning creator's designs have been doned by multinational brands like Rotary International, MTN, Change. Org, Acumen West Africa, PhytoScience, GTBank, Platforms Africa, Signal Alliance and RIDA just to mention a few. He has also received accolades for projects like Runway in the Slum, Third Mainland Motherland and Fashion Feeds Children.
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What We Do
PRODUCTION & SALES OF AFRICAN & HYBRID GARMENTS/ACCESSORIES
We single-produce and mass-produce African wears and hybrids of African and western apparels as well as accessories. Laying, marking, cutting, stitching, checking, finishing, pressing, packaging are all in a day’s job. Our machines are streamlined to deliver at optimum capacity. We are aided by a motivated team and network of creative artisans who are proud of what comes out of our factory. Our apparel collections and accessories have been showcased on several international media platforms just as our clientele cut across different cities around the world. Check out our accessory/garment gallery and order a unique collection for yourself, your family, friends and colleagues. We are also available for exhibitions within and outside the continent of Africa. You can also benefit financially when you become a part of our delivery chain anywhere in the world.
AFRICAN FABRIC DESIGN & TEXTILE SOURCING
We design specific African fabrics and also source for African textile for our clients. Our designers are famed for displaying opulent dynamic colours, elaborate patterns and rich cultural motifs that are indicative of a unique African heritage. Whether it is hand-drawn, computer-aided or block-screen-printed, our design methods tell a different story altogether. Leveraging on our vast network, we also source for fabric for clients within and outside the continent. We are at home with Mud cloths from Mali, Adire and Akwete from Nigeria, Maasi Shukra from Kenya and Tanzania, or even khaki and denim from China and more. You are always assured of a quality range that can only be gotten from the TAF Project. Let’s talk!
PHOTO/VIDEO SHOOTS, ART DIRECTION AND MODELS
Set ups, Lights, Camera and Shoot! Our clients from within and outside the continent trust us to deliver photo/video projects that are vision-worthy. We”ll help you plan and conceptualise your photo/video projects, leveraging on modern equipments, props and professional/native models. Your art projects are equally safe in our hands. Just send us your product or project name and a brief of what you want to achieve and we’ll take it from there. We are consistently overseeing and guiding the clarifying aspect, all the time looking out for a visual style that is in line with your brand aspirations. The collaborative effort of our team of designers, artists, directors, photographers and videographers will bring your product/project/vision to life. Studios, exhibitions, runways? We’ve got you!
FASHION / LIFESTYLE/ BRAND CONSULTING & PARTNERSHIP
Fashion is different from the business of fashion. We provide research-driven expert advice and guidance to fashion designers/businesses, especially of African origin. Whether it be selecting a strategy/merchandising option that reflect your vision/brand personality and aligns with industry standard/market research or value chain reinvention that impacts on your overall customer channel experience. Our consulting niche is not limited to product strategy and retail location intelligence, we are at home with new product development and brand growth effectiveness tools. We will help you with your brand back end so you can focus on what truly matters – growth and profit. We are also affiliated to experienced art brands. We also offer diverse industry-specic soft skill training to fashion designers, fashion houses/businesses.
CORPORATE TRAINING AND SUPPORT
We facilitate trainings for tech organisations, financial institutions, oil companies and FMCG organisations. It takes a level of ingenuity to bring art, fashion and lifestyle into such corporate training sessions. We do all that and more at The Afro-Fusion Project. Using intentional metaphors, we’ve gotten teams to produce beautiful works of art at our team building sessions. We’ve equally gotten participants to better appreciate fashion and make presentations that tie their brand to the lifestyle and cultures they want to imbibe for increased effectiveness. Our training forte is not limited to Management and Leadership, Creative Thinking & Problem Solving, Customer Service Excellence, Sales Leadership, Workplace Effectiveness. Book a session, today!
PUBLISHING AND AUTHOR BRANDING
We want Africans to tell the African story, the African way. Through our subsidiary, BOOKBRANDS INTERNATIONAL, we have published and continue to publish authors of African origin. From editing, design and typesetting to proof-reading, printing and publicity, our formidable team of publication experts get the job done all the time. Our clientele includes celebrities, professionals and enthusiasts who want to be in print for all the good reasons. And there are many good reasons why you should author a book – apart from making money, writing your book will help you establish your name in people’s minds and encourage them to view you as an authority in your field. Let’s help you fast-track your journey to becoming an author so you can better persuade, inform and even entertain your readers. Give us a call.
Our CSR
Corporate Social Responsibility
Empowering Communities, Sustaining Tomorrow
When you buy from us, you are not just buying signature fashion, artworks, corporate training, publishing or consultancy packages, you're actually partnering with us to create a better life for children in disadvantaged localities, and adults in underserved communities. That's right! A percentage of the money you pay us puts a "thank you" smile on people's faces.
Child Protect Campaign (CPROC)
According to WARIF, Africa has the highest prevalence of child sexual abuse around 34.4%. CHILD PROTECT CAMPAIGN (CPROC), our creative public communication gig, speaks to a culture where children need to be children. Our voice is a reminder that African communities have to urgently transform into safe havens where children are protected from sexual abuse and violence. We work with partner organisations to amplify their voices.
Feed & Support A Child
Every child deserves access to food and a chance to thrive. FEED A CHILD PROJECT partners with like-minded organisations and individuals to provide meals to children in need of a meal. Our food offerings are a starting point to inspire communities to take action against child hunger. We started out with three (3) locations in Nigeria - Makoko in Lagos, Kaduna and Cross River State. Today, we aim to reach out to more locations within and outside Nigeria. Join us in the fight against child hunger. Donate/Support us today and help feed a child in need of a meal.
Project 1000 Africa
PROJECT 1000 AFRICA drives a functional mission to equip 1000 low-income tailors and shoemakers in two years, with the basic business skills and support required to grow their businesses, improve their livelihoods and support their communities. We offer training and access to business mentorship, create a viable network for knowledge sharing and collaboration, monitor progress and provide ongoing support.